Every, yes, EVERY bridal gown IN THE STORE is ON SALE during the Second Annual NATIONAL BRIDAL SALE DAYS! All current-style gowns will be marked down 10 - 40% off. And, our discontinued gowns start at just $199 and up. Just think...you could have the gown of your dreams at a big saving! This sale is for IN-STOCK GOWNS only...special orders are at full price. Call us at 217-854-8824 or email us at email@example.com for your one-hour appointment!